• Our Office

  • Operating Globally | Based in Dubai

Empowering Companies to Align Vision, Strategy, and Execution.

Achieve more with less. Transform complexity into clarity.

Start Your Assessment Start Your Assessment
Contact Us Contact Us

Who we are

NorthStar42 is a consulting practice founded on 10 years of hands-on experience, relentless research, and a passion for delivering measurable results. At the core of our work is a tailored methodology developed through deep study of industry practices and countless experiments, designed to help businesses refine their product strategy, streamline execution, and scale effectively. Our expertise spans startups, eCommerce, SaaS, and beyond—working with companies that rely on strong products to drive growth.

Our approach blends deep product management expertise with a results-driven mindset, ensuring every solution is both practical and innovative. We bridge the gap between vision and execution—delivering strategies that go beyond theory to drive measurable impact. Many businesses focus on growth but overlook the foundations that sustain it. By applying the right principles, even industries that don’t traditionally think in terms of product can unlock untapped potential. Whether refining a roadmap, optimizing workflows, or aligning teams around strategic goals, we empower businesses to move forward with clarity, confidence, and execution that delivers.

10

Year of
Experience

Do these issues
sound familiar?

  • We don’t know what our customers really want.
  • Our eCommerce store has traffic, but conversions aren’t growing.
  • We keep adding features, but our SaaS product isn’t retaining users.
  • We’re spending a lot of time and money, but nothing seems to move the needle.
  • We keep losing users, but no one can tell me why.
  • I have no idea if the roadmap is working or if we’re on the right track.
  • We keep launching features, but no one seems to care about them.
  • Competitors are leaving us behind.
  • We’ve grown so much that it feels chaotic.
  • It feels like we’re drowning in too many ideas and don’t know what to focus on.
  • We keep running promotions and discounts, but customers aren’t coming back.
  • We’re focusing too much on marketing and not enough on the product itself.
  • I don’t trust the data we’re looking at
  • We’re not growing through word-of-mouth like we should be.
  • It feels like we’re just reacting to problems instead of solving them proactively.
  • We’re not hitting our goals or metrics.
  • Deadlines keep slipping, and we’re always behind schedule.
  • We’re launching products, but they don’t deliver the expected results.
  • We’re spending too much time fixing things instead of building new features
  • We don’t know if we’re spending resources in the right places.

Let’s walk you through how we solve these challenges.

Our Services

Versatile Expertise
Across Markets

While our approach is adaptable across markets, these industries have seen the greatest impact from our work.

We work with companies across industries—but our core focus is helping businesses that rely on strong products to grow. Whether it’s an eCommerce store struggling with conversion, a SaaS company unsure of its roadmap, or a startup needing clarity, our process is built to drive results.

Where We’ve Made the Biggest Difference

E-commerce and Retail
0 +
SaaS and Digital Products
0 +
Mobile App's
0 +
Media and Entertainment
0 +

00

Mobile App's

Our Approach

Simple, Smart, Effective

Our approach is grounded in clarity, creativity, and action. We align vision, streamline execution, and uncover innovative opportunities to help your business thrive.

Curious how we can help?

Let’s Talk

Why 42?

Life, the universe, and everything—or your product’s success—starts with asking the right questions and finding the right answers. That’s what we’re here for.